Paul Fida.com
|
Paul Fida.com
|
|
|
Paul Fida has been involved in Custom Audio, Video & System Design as well as Business Management Services for over 30 years. He has specialized in Residential Theater Design, Consultation and Installation as well as Whole-House Audio System Design, Consultation and Installation. After having spent so many years in the trenches of this industry, without ever experiencing one day in the `Red’, Paul found himself being asked over and over how he stayed in business so long. Moreover, he was constantly being asked for information concerning management as it applied to the Custom Audio/Video Installation Industry. After learning that no comprehensive manual was offered for sale on the open market, Paul took off a year and authored `Management in a Bottle, How to Start and Effectively Manage your Custom Audio/Video Installation Company.’ In spite of its’ long title, `Management in a Bottle’ has enjoyed much success, and continues to be the only management guide that deals in the day to day realities of running a Custom A/V business, and addresses them in specifics. Written in plain language, `Management in a Bottle’ has been universally accepted by industry professionals, and in addition, has been responsible for helping many `newbies’ start and run their Custom A/V companies. Since self-publishing `Management in a Bottle’, Paul went on to write `Prescription for Management’, a companion manual for middle-managers who have been thrown into environments without preparation or training. It deals with inter-personal relationships and their importance to growing companies. It also deals with a subject that has been taboo until now; that of Altruistic Management - a protocol that first requires managers be given the power of their position and second, that managers exercise their ability to actually `care’ about their people. `Prescription for Management’ is a book whose time has come. Amidst millions of layoffs, people losing their homes and the apparent apathy of many Politicians, it is up to the individual managers to hold their `house of cards’ together. Contrary to the beliefs of some corporation owners today, who employ policies of over-working and under-staffing, efficiency actually declines as productivity suffers. Ultimately, any money saved by laying off their people, is easily eaten up in lost business and unhappy employees. `Prescription for Management’ provides new solutions to very old management vs. workforce problems. Paul’s third book, `Taking Home the Prize’, deals with new sales associates who spend most of their time hiding behind counters, while waiting for managers to train them. Sadly, it rarely happens and after many mistakes, lost customers and lost revenues, the new salesperson begins to make some headway. `Taking Home the Prize’ eliminates the need for a side-by-side manager training program. Intended to be a companion manual, it deals with all of the most important issues that face new salespeople. Written in a plain and easy to understand format, `Taking Home the Prize’ is meant to become a `friend’ as much as a `mentor’, and can help to create a super salesperson even without the aid of managers who are themselves many times overburdened with work.
All of Paul’s publications are written in a practical and easy-to-understand (and comprehend) approach, whether they’re offering real-World solutions to starting and effectively managing a Custom Audio/Video installation Company (as in `Management in a Bottle, How to Start and Effectively Manage your Custom Audio/Video Installation Company’) or providing a protocol for day-today middle-management and its’ interaction with associates, employees and employers (as in `Prescription for Management’), or dealing with hands-on practical sales (as in `Taking Home the Prize’), that begins as a tutorial, set in a retail environment where the basics of sales are practiced – and expands to the peripheral sales disciplines of phone sales, showroom sales, and outside sales in general.
All books are authored by Paul Fida, who has more than 30 years experience in sales and management. |
|
|